SOCIAL MEDIA Guide for Beginners
Social Media Marketing may be the procedure for gaining attention and website traffic through the social media sites. During this process, usually creative content to attain the masses through publicity coming from a third-party trusted source should be created in order for people to share the content of their interest with others and develop a vicious chain that could make business cover and exceed the marketplace audience intended. Every online marketer needs to have a goal, a product, something and a cause to market through the vast and overwhelming World Wide Web. If you already have those things defined in your thoughts, then congratulations! That could be probably the hardest part of entering into the social media marketing challenge, and to any extent further, every single effort will contribute to reach those goals efficiently and flawlessly and soon you put the feet on the Social Media Guru status.
The Social Media world is wide and more extensive than ever. It is just a very strategic marketing platform that reaches different cultures, ages, religion, sexes, locations, interests and such, therefore it makes it the perfect vehicle to attain and target the right audience and achieve total success. The whole world won’t care about video games, for example, but only individuals that video games is section of their interests. In the event that you target male audience with ads of high heel shoes on sale, maybe many of them would go and buy some or 2 for his or her wives, but a pair or 2 is not exactly the kind of impact you want to have. Therefore, you concentrate on certain group ages and certain other factors that cause some services and products, videos and news to go “viral”
First, we need to know the basic social media sites
Facebook
Holding a lot more than 900 million users, if you’re already a Facebook user this might not be really not used to you, but there are several features worth mentioning. You can develop a dedicated business page and interact directly, and free, with your customers uploading free pictures, products and videos of the service you intend to provide or the product you’re trying to sell. This way, you can build a data base of people that will share your posts with their friends and for that reason create the constant chain. Most of these social media marketing sites have seamlessly mobile integration so people whether it’s a portable PC, a desktop, tablet or mobile phone get always linked to media in a way that you should benefit from. People get on Facebook, in any situation, while commuting, in the park, in the home, at school, at the job. Then you’re there, promoting your business for it to be displayed in the news feeds, and you will be there, constantly doing the mind trick game to the point that people will find something attractive and worth checking in accordance with their interests. Many big corporations like Starbucks, Microsoft, Apple, Rockstar, Pepsi etc. are doing exactly the same, and it works perfectly!
Blogs
Blogs are an easy way for folks to communicate in a semi-professional way in terms of quality of content. Quality content is definitely the key to an excellent writing and therefore, a good blogging. There are plenty of blogger CMS (content management service) where you can get yours ready to go for free in under 5 minutes, some of these are Blogger, WordPress and essentially the most user friendly one, Tumblr. One of the tricks here is knowing your audience, your market, who you’re targeting and what you want to accomplish with that. Now Social Media Marketing agency has regarding some SEO or SEARCH ENGINE OPTIMISATION knowledge, which is put simply, utilizing the right keywords to rank as high as you possibly can in a search engine i.e. Google, Bing. It has to be linked to your posts and at the same time, you have to be sure you use a keyword search tool to check on the competition and number of search this given keyword has. The lowest the competition and highest number of searches it gets in per month, the more convenient for you personally. If you were to market your website holding a service of technical support chat, you’ll have to make the keywords very specific so individuals who are searching for your service would find you first. It really is, for example technical support for Windows, then you need to include specific words, as going a bit more straight to the point. Because the competition will be really high and Windows technical support is a wide content, you would focus and go further the specific services your product offers, therefore, adding additional keywords to go straight to the point will be the most successful way to take action and you also would rank higher in a search engine and folks would find your product easily. From “Technical Support Chat” to “TECH SUPPORT TEAM Chat for Windows 7 and XP” you can observe how we are narrowing the concept of the service you offer making it more specific, detailed and then competition of support for mobile operating systems, cellphones, Mac, iPhone, Windows Vista, Windows 8 and such, are left behind and those sites offering the services you are not linked to won’t steal your chances found for people which are merely looking for chat support for Windows 7 and XP. Once understood the keyword concept you can proceed and create content on a blog that would be easy to find on search engines by like the right tags.
Then we have the SOCIAL MEDIA MARKETING integration again in your blog space. There are lots of options to share the content of one’s blog. Many Content Manager Services like Tumblr have the social media marketing buttons to talk about and like or dislike. You need to look for the options make it possible for them (in the rare case they are not enabled by default) so every post of yours could have the buttons for share on Tweeter, Google+, Facebook etc. and Reblog within the blogging network you are affiliated to. With great quality and eye catching content you’re encouraging people to share your stories on other media sites like the ones mentioned above plus you sharing them and there you have outstanding chances to attain a wider audience.